Wow, you're like, obsessed with me.

Experience
Mojo Supermarket
Creative Director
2023 – Present
  • Leading creative for national and international brands including Peloton, TikTok, Amazon, Chase Travel, Chime, and more.
  • Crafting strategic narratives across the full funnel. Upper funnel deliverables include creative strategy for brand awareness that lives through all desired executions. Mid to low funnel deliverables and performance marketing creative include messaging matrices, design development, and a long-term asset roadmap intended for audience growth, product sales, and brand recognition.
  • Simultaneously leading several creative teams on projects of all sizes, from brand and campaign launches, to one-time events, to long-term organic social asset creation.
  • Leading teams of content creators to craft social-first assets across all social platforms for both paid and organic purposes.
  • Heavily involved in the production process of brand films, activations, events, and social content.
  • Leading pitches for prospective clients from creative strategy, through creative ideation, and final presentation.
  • Working closely and collaborating with brand and comm strategy teams, design teams, community managers, producers, and film directors.
  • Working daily and fluently with AI tools that assist creativity and workflow efficiencies.
Freelance
Creative Director / Strategist
2021 – 2023
  • Developed strategic brand narratives for several startups with the purpose of appealing to both investors and consumers. Narratives included high-level strategic thinking considering prospective audiences, growth opportunities, and product attributes as well as detailed copy points geared for each audience/RTB/product. Company names will be given upon request.
  • Worked as creative director, copywriter, and art director for agencies and directly with brands, depending on project and scope. Agencies included Havas, MediaMonks, VML, and Zeno Group. Clients included Volkswagen, Hasbro, Coca-Cola, Peloton, Nestlé, Johnson & Johnson, and Pfizer.
VidMob
Freelance Creative Director
2020 – 2023
  • Created and oversaw work specifically developed for social platforms from concept to final execution for over fifty brands.
  • All projects entailed a fast-paced, quick-turnaround environment (between two to 10 days) developing original and repurposed social videos.
  • Creative development included copywriting, art direction, storyboarding, as well as overseeing the production process handled by remote editors, animators, and producers.
  • Clients included Bacardi, Kellogg's, Mazda, T-Mobile, Citi, Clorox, Lay's, Framebridge, Chrysler, and more.
JWT / Wunderman Thompson
Creative Director
2017 – 2021
Art Director / Copywriter
2009 – 2017
  • Led creative teams for national and international brands, working on 360 campaigns, digital activations, social content, films, branded content, and PR initiatives.
  • Created work as a copywriter and art director for over twenty major brands that included brand strategy, evergreen creative, and specific seasonal and/or contextual executions.
  • Worked closely with strategy teams, business directors, producers, designers, editors, directors, and third-party production houses.
  • Participated and led pitches for major clients from strategy through presentation.
  • Clients included Campari, The Tribeca Film Festival, Vice Media, Nestlé, The United Nations, Northwell Health, Rolex, Tylenol, New York Cares, 7-Eleven, and more.
Education
School of Visual Arts
BFA in Advertising
  • The four-year program in Manhattan included a foundation in visual thinking, creative direction, ideation across formats, copywriting, art direction, design fundamentals, film production, and team collaboration.
  • Cumulative GPA of 3.8; graduated with honors.
  • Hired directly by working professors as a professional creative while still attending the program.
New York University
Storytelling & Writing
  • Classes taken as part of the Certificate in Storytelling program, covering narrative creative across multiple mediums.
The Second City
Creative Writing
  • Took classes in creative writing and comedy writing taught by professional teachers from the Second City school of improv and sketch-writing.
Awards
Cannes Lions
Media, Use of Ambient MediaSilver
Health, Patient Engagement UtilitiesSilver
Cyber, Interactive CampaignsBronze
Promo and Activation, Immersive Consumer ExperienceBronze
Promo and Activation, Guerrilla Marketing and StuntsBronze
Promo and Activation, Use of Special PlatformsShortlist
Film, Personal ScreensShortlist
Health, Patient Engagement UtilitiesShortlist
Health, TechShortlist
Health, Patient Education and AdherenceShortlist
Product Design, MedicalShortlist
PR, Business CitizenshipShortlist
Media, Use of MobileShortlist
One Show
InteractiveBronze
Responsive EnvironmentBronze
Design and Brand InstallationsBronze
Physical ProductBronze
PRMerit
Craft, Use of Digital TechMerit
MobileMerit
User Generated ContentMerit
GamingMerit
Ambient Outdoor MediaMerit
Ambient and Immersive InstallationsMerit
One Screen, Branded ContentWinner
London International Awards
Design, Experiential MarketingGold
Digital, Mobile AdvertisingSilver
Digital, Health Care ServicesBronze
Creative TechnologyBronze
Non-Traditional, Interactive InstallationsFinalist
Clio
Product DesignGold
Integrated CampaignSilver
Health, WebsiteSilver
Innovative MediaBronze
Digital, MobileBronze
Public RelationsBronze
InnovationBronze
Out of Home, AmbientShortlist
New York Festivals
Activation and EngagementWinner
Branded EntertainmentWinner
Digital CommunicationsWinner
Effie
HealthcareBronze
Comm Arts
Digital Advertising, HealthWinner
Lisbon International Festival
Promo and ActivationSilver
Awwwards
Site of the DayWinner
Site of the DayShortlist
Final Draft Screenplay Competition
Narrative TV ScriptWinner

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