Northwell's "The Fin"
Product • PR
What is it
To showcase Northwell Health's Veteran Services, the hospital system created a first-of-a-kind prosthetic leg for a US veteran. The leg, called "The Fin", is the first prosthetic that can be used in water and on land, allowing whoever wears it to seamlessly transition between the two. After the success of the prototype, more "Fins" were created and given to veterans.

My Role
Art direction
Awards
Cannes Lions • One Show • Clio • Comm Arts

Mentioned in
New York Times • CNN • ABC • Fox • The Today Show • Fast Company • Little Black Book • Agency Spy • Creativity 
Case Study