Northwell's "The Fin"
Product • PR
What is it
To showcase Northwell Health's Veteran Services, we created a first-of-a-kind prosthetic leg for a US veteran. The leg, called "The Fin", is the first prosthetic that can be used in water and on land, allowing whoever wears it to seamlessly transition between the two. After the success of the prototype, more "Fins" were created and given to veterans.
Conceptualizing • Creative Direction • Art direction
Cannes Lions • One Show • Clio • Comm Arts
New York Times • CNN • ABC • Fox • The Today Show • Fast Company • Little Black Book • Agency Spy • Creativity