Projected Expectations
social video • event video
This video was created for the United Nations' organization, HeForShe. Premiered at their New York City annual gala, it announced the brand's latest commitment to gender equality. The video was also used as social posts, and digital ads.
About the Project
my role: creative development • copywriting • art direction
HeForShe is a UN initiative launched by Emma Watson. After several years of operation, the organization wanted to pivot its philosophy. They came to us for a short video that will launch that philosophy at their annual gala. The concept passed around between several creatives. I wrote a few versions of it that eventually made it into production. The video was so well-liked, that HeForShe ended up using it for some time later for several more events, and on their social channels.