Macy's Ya Hired
Activation
What is it
Remember 2015? Ah, simpler times. Back then, Presidential candidate Donald J. Trump seemed like a funny joke at best. He came out of the gate "badmouthing" Mexican immigrants. Multiple brands dropped him, including Macy's who at the time sold Trump Suits. With Macy's as a client, we wanted Macy's to donate all of their now dust-collecting suits to Mexican immigrants, helping them get jobs, and a better life in the US, spitting right in the face of Trump.
Why it died
Seems like a certain CEO of a certain department store was BFF with a certain racist presidential candidate. Lovely.
My Role
Conceptualizing
Talented creative team
Sean Ellman • Sarah Chase Guidry • Lee Taylor
Case Study