TV • Digital • Social
What is it
Medidata stands behind the world's top clinical trials, making them more efficient. That was especially evident in 2020, when clinical trials became popular due to COVID. This campaign, called "Solve the Impossible" was created during that time and created awareness of Medidata's work and contribution to developing the Moderna vaccine.

My Role
Conceptualizing • Creative direction • Copywriting • Art direction
New York Times Print