The NFPA is a non-profit that develops codes for fire, electrical, and building safety: from schools' fire alarms to your home's light switches. Protecting our lives in the background for 130 years, the organization never had to justify its existence until the current administration, and other private groups, deprioritized Americans' safety in favor of cost savings.
The NFPA wanted to make the public aware that a non-government entity is still fighting for better safety by showcasing how safety codes surround and protect us. The launch campaign included an anthem film, unique paid and organic social, a completely new brand visual identity, a landing page, and a social brand activation.
