experiential • product • digital
Connected Room is a product created for Northwell Health, the largest hospital system on the East Coast. The smart-frame system lets patients personalize their hospital rooms, making them feel more at home, and helping them heal faster.
About the Project
my role: creative development • creative direction • production
Connected Room was a product initially introduced to Northwell Health in the initial pitch. Three years later, we came back to the idea, and pitched it again to Northwell’s Innovation arm. Together our agency and Northwell developed the prototype, tested it on location, and eventually, rolled it out to several facilities in their network.
Though full of red tape, the process was a lot of fun to make, test and install. What made it special was that it wasn’t trying to advertise Northwell as a brand, but genuinely create a product that would help its patients.