PR • Product
What is it
Northwell Health, the largest hospital system on the East Coast, is committed to treating their patients better. To demonstrate that commitment we created "Connected Room", a series of smart picture-frames that allows patients to add photos of their friends and family to their patient room. The product was beta-tested and then used in several of the hospitals.
Creative direction • Concepting • Art direction • Production
Cannes Lions • One Show • London International Awards