Peloton outperforms with performance marketing across the funnel.

Peloton's performance marketing caters to three different audiences, four products, ten different RTBs, and hundreds of OLVs, TikToks, and other social assets per quarter. With constantly changing briefs and objectives, we've created an ever-growing body of work that feeds Peloton's paid channels. The work was completely replenished every quarter and spanned the full funnel, with high-production OLVs, unique social-first assets, and the occasional awareness film. The case study below refers to the work for one of those quarters alone.