Jonathan Scott removes safety codes from your home for the The National Fire Protection Association.
Social activation
To bring awareness to the NFPA, a non-profit that develops safety codes, we recruited half of the Property Brothers, Jonathan Scott, to create a fake show called Reverse Renovations.
As interest groups lobby to remove safety codes from your homes to save a few bucks, the NFPA wanted to show how ridiculous it would be to live in a house without safety.
Jonathan created a fake trailer for the show that was released on his social channels. Follow-up videos from Jonathan amplified the message.
"Reverse Renovations" Trailer
additional social assets
