Tylenol PM's Social Media Soother
What is it
We all know that scrolling is not great for us right before we try to sleep. So to get a better night's sleep, we developed an app for Tylenol PM's nighttime pain reliever that calmly reads our socials to us as we fall asleep. The lullaby-like feed would be able to read text, interpret photos, and vocalize emojis with the voice of Tylenol's brand voice: Susan Sarandon. Just activate the soother, and it'll put you to sleep. We even got Susan to record our demo.

Why it died
"We love this idea!" < Money

My Role
Conceptualizing • Art Direction

Talented creative team
Sean Ellman
Case Study