SXSW + JWT
Social Response • Social Content
What is it
After working 65 years at JWT, Ginney, our most senior employee, has seen everything Advertising has to offer. That's why we recruited her to report back on the most innovative tech from Austin's South by Southwest Festival. Ginney manned the studio in Manhattan's Midtown East and created over 20 news-style videos in 2 days for the agency's social channels.
Creative direction • Concepting • Copywriting • Art Direction
AdWeek • Advertising Age • Little Black Book