The Tribeca Film Festival
Experiencial • Gaming • Social
What is it
To introduce The Tribeca Film Festival's inclusion of digital storytelling, we created the Tribeca ReActor, an automated acting judge. Just act a line from a famous movie, and if the ReActor likes your performance, you can win a ticket to the festival. You'll even get a video of your acting debut pasted into your chosen scene.

My Role
Creative direction • Concepting • Copywriting
Cannes Lions • One Show • Clio • New York Festivals • London International Awards • Lisbon Awards

Mentioned in
AdWeek • Shots • Creativity • The Drum • Huffington Post • Little Black Book • AM New York • Fox Good Day

Talented creative team
Kate Delaney • Katie Bourgeois • Emely Perez • Greg Erdelyi
Case Study