what is it
Since 2020, TikTok has been the unofficial unfiltered view into the Olympic games. For Paris 2024, TikTok partnered with the International Olympic Committee to bring the best athletes, trends, and behind-the-scenes content right to the @tiktok channel on TikTok, Instagram, X, and Threads. Together, we created more than 80 unique pieces of content over three weeks, resulting in over 500 million views.
case study