Social Content • TV
What is it
Tylenol is a household American family brand. To show its commitment to families, we started a multi-year campaign supporting and promoting family equality. We launched with a national TV spot that aired days before the US Supreme Court's decision to legalize same-sex marriage. We continued with social content that depicted the modern American Family through Normal Rockwell's depiction of the American family. Finally, we created a 10-part documentary series about 10 different families.
Concepting • Copywriting • Art direction
Effie • One Show • Clio
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