Tylenol is a household American family brand. To show its commitment to families, we started a multi-year campaign supporting and promoting family equality. We launched with a national TV spot that aired days before the US Supreme Court's decision to legalize same-sex marriage. We continued with branded content that depicted the modern American Family through Norman Rockwell's most memorable painting, followed by a 10-episode documentary series about 10 different families. The campaign culminated with a spot announcing a partnership with Mirian-Webster Dictionary, allowing users to add their own definition to the word "Family".