Spreading the Word
This may look like a poor excuse to place a "Skip Ad" button on someone's butt, but this butt joke helped promote awareness for prostate cancer.
About the Project
my role: creative development • art direction • video direction
This was a weird one to make. Going into Prostate Cancer Awareness Month, we had the idea for this fun, yet educational mobile ad. A chance relationship with Vice made it possible. The budget was very slim. We found a UCB actor through a friend, hired a small production studio and directed the video ourselves. It was shot, edited, and finalized all in one day, and the ad ran a few days later throughout the month.