Vice
Mobile
What is it
To promote Prostate Cancer Awareness Month and encourage men to schedule a prostate exam, we created a mobile ad for Vice that can only be skipped by giving a virtual prostate exam.
My Role
Creative direction • Art direction
Awards
Cannes Lions • One Show • Clio • London International Awards • Communication Arts • Webby Awards
Talented creative team
Sean Ellman • Brent Choi
Case Study