It'll Find You
Alright, alright, alright. This spot launched Wild Turkey Bourbon's partnership with Matthew McConaughey as their Brand Creative Director. What does that mean? Good question.
About the Project
my role: creative development • art direction
I’ll be totally honest here, Matthew McConaughey pretty much wrote this spot on his own. When he became Wild Turkey’s Brand Creative Director, the brand wanted a big launch. And he wanted to be a Creative Director. So my role mostly involved trying to improve the original concept and taking care of art direction. Is this the best spot I’ve made? No. Is it the most creative piece of storytelling? Not by a long shot. But - it has Matthew McConaughey in it. That’s pretty cool, right?